| Cases und Sneaks from: Ebay, Coca-Cola, Cadillac, Burger King, BMW/Mini, P&G, Nutella, Volvo, MTV, 3M, Sony, Lee, Intel, DaimlerChrysler, Ikea, Nestlé, AskJeeves, Nokia, Ford, Google, Heineken, Volkswagen, Deutsche Telekom Laboratories, CyWorld |
| Lots of Networking Opportunities: Small group workshops, the meeting chapel hall, the dinner at night, the lunch breaks and exhibitors kitchen |
| What Is Word of Mouth? | Youniversal Pictures and Personal Branding | Implement your very own WOM marketing program |
| Develop viral-ready messages that stay in the brain | Learn how to apply word of mouth as a business model and brand driver | Find out why word of mouth and customer generated media is the wave of the future |
| Open Innovation and Live Research | Track your viral efforts online and old school. | Understand the key factors why consumers share content |
| Practical tips to get you started with your own buzz campaign | State of the Industry in Europe: "Word of Mouth Rising" | Trends that are going to continue to drive the world marketing industry |
| How to convert Brand Communities into Sales Areas of Embedded Brands | Building Brand Communities to Generate Untapped Intelligence | How to take advantage the honest way of consumerism – co-creation as marketing discipline |
| Convert WOM into sales and long-term market share | Dynamic Search-Engine Marketing | How WOM directly impacts your brand and sales. And how to show it |
| Understanding WOM Networks to Launch Successful WOM Campaigns Across Europe | Transforming Brand Preference from Digital Platforms into Real Life | Hiring, Retaining and Building Talent in the Digital Age for your Brand – Learnings from Lonelygirl 15 |
| Jetrosexuals and Transumption | Impact the need-to-know agenda of the leading research intelligentsia | What could we learn from skateboarding-, surfing- and snowboarding- communities? |
| Virtual Worlds as Interactive Television and WOM Hub of the Future | A Virtual Worlds and WOM Road Map - where is it all going? | Integrated Marketing - Merging Virtual Activities with Real World Activities |
| Create Power Packed list of keywords for your brand and hungry Google | What the dot com industry can learn from WOM and vice versa | MyVideo killed the Video Star – Learnings for the next decades |
| Learn How to Get into The Mind of Youth Influencers | How to Use Google AdWords to Push a WOM Campaign | Learn How to Write aCompelling Copy for Google AdWords |
| Explaining the thinking behind the use of WOM and how it ties into the overall corporate strategy and marketing mix | Details of campaign results and justifying the cost per dialogue through elevated ROI | Social Networking and the Growth of the Wisdom of the Crowds |
| WOM - Receiving and integrating feedback from the public | Controlling Buzz – Keeping it positive – staying in focus | Creating Buzz Through Interactive Online Campaigns |
| Hear how early warning of negative WOM has helped leading brands mitigate damage to perception | Analysing improbability against marketing authenticity | Incorporating WOM with your wider marketing and PR activities |
| How Second Life is changing the effectiveness of viral marketing | Creating Buzz Through Video Games and Game Communities | Understanding the Legal Limits and Ethics on Seeding Buzz |
| Social shopping and advertising: welcome to the world of "prosumers" | Understand What Viralculture Means to Your Brand | How Brands Can Build Their Own Media and WOM Channel |
| The Future of Second Life and beyond | Avatar Based Marketing - What Is the Future for Real-Life Companies Marketing to Second Life Avatars? | Mono Integration for Scripters and Developers |
| Understand how WOM improves brand value | Parasite Kids/Singles and Third Place | Learn from real cases that worked. No iffy abstract theories! |
| Learn to share word of mouth responsibilities with your marketing, customer service, management and sales teams | How to track word of mouth campaigns' impact on your bottom line and further | Not All Buzz and WOM is Created Equal: Understanding Which Consumer Conversation Mean the Most to Your Brand |
| Discover how WOM power comes from disrupting markets and economics | Quality over Quantity – It's not how many consumers you know, but how well you know them | Learn why happy customers do not in itself start positive Word of Mouth |
| Achieve WOM by creating your own unique experience a long the brand touchpoints | Details of the upcoming Viral and PR marketing campaigns | Live communi- cations – Mobilising your customers through emotional engagement |
| Mobile Communities | Understand how to use social media | Push online WOM into the real world |
| Alternative Media - Video and Gaming, What Do They Mean for Today's Marketer? | MySpace – A Place for Brands? | Understand the Mobile Marketing Ecosystem to launch WOM Campaigns effectively |
| Big Brands and Word of Mouth – How the succeeded and failed sometimes | Channelling brand communities – how to embrace the trend | Exploring WOM Methodology: Online v. Offline Strategies |
| What does open source mean to your business? | Advice from seasoned content creators to those just starting out | Virtual World Consumer Behaviors and The Evolution of Social Networking - How to Plan for it |
| Artificial Intelligence that Produces Motivators for WOM | Games 3.0 – Developing Games for the Commercial Use | The Imago Effect – Avatar Psychology |
| Learn how to turn positive Word-of-Web into positive Word-of-Mouth in the real world | Gaming that Produces WOM – From Systems to Space to Self | 2D web and 3D virtual communities – From Virtual Laguna Beach to Nickelodeon's Nicktropolis |
| Understand how to deal with cross- departmental issues | What makes a message go so viral? | Social Gaming |
| Learn the right way to create brand communities | How smart companies and brands get people zalking | How to effectively and honestly participate in social media environments |
| Create a magic media plan invoking the power of WOM | Crowd Sourcing | How word of mouth impacts your other marketing efforts |
| Mobile Tagging and GPS Graffiti | Seeding and sampling: How to start the conversation | Villaging and Network Ties |
| Wifi- Communities | Deal squarely with negative WOM and tweak it to the positive | Learn from Mobile to WOM Marketing |
| Meet the worlds finest WOM expert, specialist and researchers | Community Bashing | Consumer Generated Media Research |
| Reaching out to highly connected people that love to talk about your brand | Are your existing customers already the best evangelists? | Understand the messages that influence influencers |
| What is the business wisdom brewed from the grounds of starbucks corporate culture | Who from your staff should be participating in the conversation with clients and consumers? | What could we learn from citizen marketers? |
| Generating innovative WOM through the tapping of natural curiosity | Understand How Blogs Are Changing the Ways Businesses Talk with Customers | Leveraging Word of Mouth to Fuel A Successful Product Launch |
| Ascertain which tone of voice you should use to attract the attention of your customers | Discover ways to engage consumers with social media and understand the effects on your brand | Find out where you can and can't go for full understanding before planning a WOM campaign |
| Social campaigning techniques that could be achieved with highly cost-effective impact | Can effective WOM campaigns be created as completely open and transparent marketing? | Using social campaign methods to deliver experiential marketing |
| Learn to convince the skeptics in your company that word of mouth is important and necessary in the future | The Internal Sell: How to Make the Business Case with WOM in-house | How to identify active talkers and advocates in your database |
| Using WOM and Accelerating business growth through customer advocacy | Why consumers have become so skeptical of traditional advertising | Word of Mouth as a part of the corporate strategy – When WOM hits the board room |
| 50+ Flocks and Grey Communities | Social Branding | Learn to motivate and inspire your most influential customers |
| Social Bookmarking | Why some consumers talk (and why some won't and don't) | Embedded Branding |
| From Stores to Steam, Bringing Your Brand in Gaming Environments to Market | Beyond Broadcasting – From Participatory Culture to Participatory Democracy | Top Technology Trends to Target Better WOM |
| Consumers in Control: Respect, Trust and Marketers Learning to Live with It and its consequences | Award-Winning WOM Case Studies | Understand influentials vs. the average Joe and Marry |
| Understand the demographics and psychological state of mind of virtual world participants so you can plan your presence accordingly | Understand how to leverage interactivity, immersion, scalability and intense user involvement in brand communities | What does ROI mean in Virtual Worlds and Consumer Generated Media |
| Digital Convergence – Learn how to convert your online fans into buying customers | Learn How to Gain from Multiple Virtual Worlds without Fuzzying the Brand | Take a look at emerging platforms coming to market to understand the WOM potential for your brand |
| The Economics of Evangelism and Word-of-Mouth | Understand how to create mobile buzz and word of mob | Understand the appropriate techniques and etiquette for working inside existing brand communities |
| Do traditional marketing tactics work in Social Media and Virtual Worlds? | Dances with Communities – What is the use of brand community management | Beyond classical advertising – Marketing Innovation to truly engage with your customer and clients |
| Using WOM to attract new customers, employees and franchisees | How will Word of Mouth affect the brand advocates of the futures – from Gen X to Gen Y | Mining Word-of-Mouth Communities and Mobile Environments |
| Are your existing customers the best Womster, evangelists, fans? | Business Blurring and Convergence | Tryism |
| Discussing the demand side methods of tapping into the consumers audience own motiviations harnessing their energies | Creating a meaningful and definite brand buzz | Examining the pitfalls of WOM and the long term damage of poor campaigns |
| Small group discussions with the leading people in the field. | Glocalisation | Get to know the critical issues of your fellow conference participants in WOM planning and measurement |
| Examining the undeniable impact of negative WOM from your own staff | Encouraging staff to take on board the values and selling points of the company | Discover how blogs and social software are impacting the WOM universe in the future |
| What to do when the conversation goes negative? | Why do people get inspired to share a messages and contents? | Seeding and sampling: How to start the conversation about your brand |
| Why do people get inspired to share a message? | WOM Product-Kits | Media- fragmentation |
| Planned Spontaneity | Geo-Marketing and Earthmarketing | Reaching out to highly connected people |
| Find out which WOM strategies work and just don't work | Mobile Hubs and RFID WOM | Disruption and Visual Communication |
| Location-Based- Services 2.0 | Grow with long-term Word-of-Mouth | Word of Mouth and Brand Emotion Touchpoint Analysis |
| The Power of WOM in the Pharma- ceuticals and Healthcare Industry – Good vs. Bad | Listening to your consumers and getting them to share ideas with you and their friends | What make Corporate Blogs Great and Consumers Believe |
| How to market via wom text messages | Know the rules for properly identifying your team and brand community teams | Word of Mouth within the Traditional Media Experience of Brands |
| Learn from proven trials that directly correlates positive WOM and increase your sales | Learn the key ingredients to powerful and successful WOM Marketing | How much does WOM impacts on the business and the brand |
| Understanding What People are Saying About Your Brand – Learn to Listen | Cases of using word of mouth in fully integrated campaigns | Creating genuine two-way brand communication through feedback loops |
| How to identify active talkers in your database | Retro Obsolescence | What consumers learn about your WOM messages? |
| Learn to plan and execute the kind of high-profile brand activities that get talked about | When are bloggers acting as journalists and what are the consequences? | Learn to create a brand ambassador program that last forever |
| Ethical guidelines for working with bloggers | Learn the correct methods of disclosure and identification of potential consumers, Learn What Wikinomics Is and How to Profit From It! | Understand what kind of content people forward to their friends |
| How to keep conversations going | Brandience | What do you do when the conversation goes negative? |
| Extending WOM to Mobile: Mobile 2.0 or even further? | Tools that enable you to benchmark yourself against the best WOM brands | Learn how to use mobility to extend your WOM campaign |
| Messages that influence influencers | Geostreaming | Learn to understand what people are saying in the real world |
| Understand what gives your customers the giddyup to talk in the future | Second Life | Learn to share word of mouth responsibilities with your marketing, customer service, and sales teams |
| Get a grip on the latest WOM methods and tools | How to identify active talkers in your database | Mobile Cocooning 2.0 |
| Creating A Brand Ambassador Program that Hits the Road | Deconstructing the buzz around Word of Mouth | How a brand built t ground-up using WOM |
| Learn how to integrate WOM into the marketing mix | Build business cases for WOM | Mobile Widgets – Online Widgets |
| Weigh the impact of different WOM techniques | When are bloggers acting as journalists? | Learn to convince the skeptics in your company that word of mouth is important |
| What does viral, buzz and experiential marketing mean and do straight definitions truly exist | Discover the change in fundamental balance between consumers and marketers | Drawing out which WOM techniques are most relevant to individual markets |
| How word of mouth changes advertising | Should bloggers enjoy freedom of the press? | Learn the rules of wireless marketing and branding |
| How to deal with cross- departmental issues | Discover tools and techniques for getting your customers to talk | Name your critical mission. Then launch into a WOM exploration |
| Learn the terms, definitions and systematics used in WOM-speak | Adding viral elements to your communi- cations | Creating a complete wom media plan |
| Offline conversation starters | Using WOM metrics with other marketing data for maximum impact | How to advertise successfully and appropriately within social networks |
| Managing long-term WOM relationships | Building lasting conversations | Maintaining standards in virtual communities |
| Is WOM simply about having a great product and great service or brand? | Examining the research data showing how much WOM influences buying in different product types | Defining the clear value of WOM to the board and keeping control of the projects |
| How WOM changes Advertising | When your customers are the biggest advertisers | When must bloggers demonstrate journalistic accountability and effectiveness measures? |
| Understanding the Size, Composition, and Behavior of the Blogosphere in Europe | How ads cause word of mouth -- or even stop it? | Business Blogging does it really work? |
| How to assess needs, address challenges and start conversations within the BtoB marketplace | How to contact bloggers with a story idea that both of you like | How co-creation of content for and within social media networks creates business value |
| Optimizing WOM – What words produce sales? | Mapping the Conversational Geography of Word of Mouth Marketing in Europe | Word-of-Mouth terminology framework |
| Tools that accelerate WOM | WOM impact measurement of corporate and sub-brands | Brand messages people do want to share! |
| Learn to engage your biggest critics | How to use blogs to manage your brand image | Discover online tools that will improve your brands offline reputation |
| Understand how to maintain relationships with influencers and ambassadors | Do anonymous bloggers deserve press privileges? | How to keep conversations going and going and going |
| Learn why consumers are so eager to post content online and get emotional rewards | Is Word of Mouth Marketing the new TV Commercial, or just the latest fad? | Best practices in using mobile devices to extend your word of mouth campaign |
| Using Community Outreach to Build WOM and Buzz | Building a Social Network for Fans and Enthusiasts | Learn to generate pre-launch buzz and viral campaigns |
| Understand how to generate consumer insights through blogging | Evangelizing Consumers and Fans with Brand Benefits | How to increase brand awareness among your clients and consumers |
| Learn from Previous Consumer Engagement Initiatives | Creating a Buzz And Keeping It Positive to the End | Your Social Networks: Ultra-Connected Online Word of Mouth and Beyond |
| How to enable conversations with fans and enthusiasts | How to inform, educate and convert your consumers about your brand benefits | Use social media to create word of mouth and wom the world |
| Identify, recruit, and utilize existing Word-of-Mouth Soldiers and Evangelists | Learn about unique strategies and tactics for evangelizing your customers | Discover creative ways to educate consumers about your products and services |
| How to add viral elements to your communi- cations | How to get people to use the forward-to-a- friend link | Creating a complete media plan for WOM and Marketing |
| Be part of multiplayer games and generate Word of Mouth through the use of games | Giving and Receiving in Second Life | Understand how to earn money in Second Life |
| Find tools for generating online and offline word of mouth | How to seed products effectively with your target audience and consumers | Find grassroots strategies for generating word of mouth |
| Creating buzz and wom marketing through mobile social networking | Web 2.0: How agencies must adapt to leverage user generated content as a means to insert brands into today's culture | Learn how to create your own communities and working with independent ones |
| Learn to do business in online communities and other collaborative brand friendly environments | Find out why commercial campaigns fail in online communities and existing brand communities | Find out how and when your brand fits to Second Life |
| Learn from research projects out of loopy experiments at BSI | How does Web 2.0 and Word of mouth marketing fit together | How to generate word of mouth out of international sponsoring activities |
| Finding Influentials and Advocates in Your Product Category and Industry | Does WOM make classical advertising unnecessary? | WOM and the Media Plan - Measuring Which WOM Strategies Work Best and Worst |
| Learn the role of marketers in social media and social network environments | Using WOM metrics, ROI and CROI with other marketing data for maximum impact | Is WOM the media channel of the future? |
| Using Word of Mouth to Find New Customers and Use them the honest way | Understand to effectively train and deploy loyal brand lovers and experts | Enable peer-to-peer buzz on college campuses and Universities |
| Getting 50 WOM Ideas that you can launch tomorrow for easy money | Using Negative Buzz To Your Own Advantage | Get the Essential Word of Mouth Toolbox - 10 techniques that every marketer needs to master |
| Learn to harness word of mouth to build a long-lasting brand | Using Word of Mouth to Increase Your Net Promoter Score | Learn how to get customers talking with unique word-of-mouth- worthy brand events and promotions |
| Learn to make actionable use of consumer generated data | How to advertise successfully and appropriately within social networks and media | Understand how to connect with customer feedback and critical issues |
| Use word of mouth to stimulate new product trials and increase sales volume | Find out how to engage loyal customers and reach recommending professionals | Discover effective tell-a-friend strategies for turning existing consumers into your brand salespeople |
| Learn how to do real good in a virtual worlds and existing communities | Understand how to generate positive word of mouth with positive and slightly incongruent actions | Starting a Brand Ambassador Movement with your beloved brand evangelists |
| Understand how to find your most passionate customers and light-loyals | Discover and learn how to use the tools you need to build a truly enthusiastic community of fans, Learn to listen to what your customers are saying and what they really mean | Understand how to enable lasting conversations that are real and honest |
| Why People Talk: Consumer Behavior and Word of Mouth Motivations | Is customer experience and product design more important than your classical message? | Optimizing WOM: Which Words really work |
| Discover new, buzz-worthy and viral ways to spark positive brand conversations | Optimize your Marketing Mix and Word of Mouth Campaigns | How to turn your customers into brand marketers and communicators |
| Understand how to build the grassroots buzz marketing street marketing ROI video game | Understand how to drive Brand Advocacy with Special Events | Learn and understand the honest way how to make your customers feel special |
| How does WOM impact your brand and sales? | Maintaining standards in virtual communities and online environments | What are the real secrets of word of mouth marketing? |
| Discover the Community Value Creation Index and how to use it | Discover ways to engage your customers in new product development and open innovations processes | How to get consumers excited about your brand and products |
| Using Social Networking Applications to Drive WOM and Your Sales Force | How even the last engaging brands can create devoted followers | Convert negative WOM into positive WOM by excellent complaints- handling |
| Learn what makes evangelists special and worth talking | Discover which WOM approaches and strategies work best in different industries | Using PR as an Integrated Marketing Tool that pushes WOM |
| Discover strategies for motivating your customers to talk and co-create your brand and products | How to do PR and brand entertain on sites like MySpace and YouTube | Learn to use local media outlets to generate buzz and viralism |
| Launching a Brand with Word of Mouth and Viralism | Learn how to seed and create compelling messages that go viral | Understand your target audience in social networks |
| How to move beyond word of mouth campaigns toward a word of mouth strategy and mission | Learn to build interest, desire and advocacy around a new product brand launch | How to create a comprehensive word of mouth campaign strategy and tactics |
| Meet friends at this viral marketing conference | Learn to use, integrate and measure buzz, consumer- generated media, social networking, and brand ambassador techniques | Discover how to give your word of mouth efforts legs and longevity as a health brand |
| How to unleash the idea virus and viral messages | Organic vs. Amplified word of mouth: Is WOM a function of customer experience? | Understand what is the value of a promoter or detractor to the bottom line |
| How to measure your word of mouth ROI and Community ROI | Reaching Female and Youngster, Teen Influencers Online and Offline | Learn campaign strategies that work with women |
| Learn how to quantify the impact of word of mouth | Why You Can't Measure Word of Mouth Effects by Standard Methods | Word of Mouth Marketing a function of Brand Emotion? |
| How to establish and maintain editorial quality from women and teens online | How to create branded content, entertainment, surveys, and sponsored blogs and pods for a female audience | Learn campaign strategies that work with women and teens |
| Discover strategies for building relationships with both advertisers and bloggers that love women and teens | Get the tools and techniques you need to measure influence online and offline | Why Some Word of Mouth Ideas Survive and Others Die |
| Meet marketers at this advertising marketing future conference | Understand how to deploy your own Web 2.0 marketing strategy | Understand your colleagues and network at this buzz marketing conference |
| Learn how to push social interaction for small and medium sized business | How to Initiate Offline Word of Mouth in Europe, USA and Asia | Word of mouth marketing in music industries and financial services |
| Learn to build conversation- worthy content that will be spread | Find out how to create videos and content that people will forward to their friends and social networks | How to use video-sharing and peer-to-peer websites |
| How to Use Blogs to Keep the Buzz Going and Viral all the time | How to Create Customer Evangelists and honest Fans | How to monitor and measure viral video success and carry-over effects |
| Discover the importance of transparency and honesty | Learn to use blogs to promote your brand and products | How to link and promote within the blogosphere of consumers |
| Learn blog dos and don'ts best and worst cases | How to get maximum visibility, clickrates and engagement for your blog | Learn to write word-of-mouth- worthy content |
| Innovators, Connectors, Buzzers, Salesmen, Mavens and BSI: Fitting the Tipping Point Groups into the Komjuniti Schema | The ROI of Word of Mouth: Measuring The Impact Of WOM In Your Marketing | The Blog Universe: Influencers, Early Adopters and Online Tenure Rolled into One Big Marketing Mix |
| How to Integrate Word of Mouth into Your Advertising and Media Plans | Where should you handle Word of Mouth Marketing – Advertising, Research, Marketing or Public Relations? | Learn to use word of mouth to make your traditional marketing vehicles more effective and buzz worthy |
| Learn how you get the brand message included in the word of mouth conversation without looking silly | When Consumers Control the Message and Real People are the Biggest Advertisers | Understand the tool mix that Accelerate WOM, Blogs, Communities, Emails, Samples, and More |
| How to add word of mouth to your integrated communi- cations plan | Why fundamentally good brand products and services work better than commodities | How to use research to drive your advertising decision making |
| How to evangelize employees of your company | Understand the Fon-Router Viral Campaign and Wifi- Community | Learn to build conversation- worthy content in online communities |
| How to monitor and measure viral video success and sales forecast | How to convert conversations into ads and convert consumers into brand lovers | How to Create WOM-Worthy Destinations Online and Offline |
| Find the right destinations to get your word of mouth offline | Understand what real people are saying about your brand in the real world | Learn to sustain meaningful and reliable conversations |
| Discover the tools you need to create word-of-mouth- worthy advertisement material | How to use blogs to manage your brand image and customers | Understand what makes web content go viral and why consumers make it viral |
| Customer Profiling: Understanding the Drivers of Consumer Purchasing Behavior and WOM Motivation | The reach and power of consumer- created media in todays advertising environment | The Masses are the Message - Integrating Influencers, Evangelists, Agents, and Fans into your marketing mix |
| How to build a bridge between online and offline word of mouth and convert consumers into buyers | How to use Google, Digg, wikis, LinkedIn, Xing and widgets as marketing tools | Learn to use blogs to promote your brand the ethical way |
| Discover online tools that will improve your offline brand reputation | How to Use YouTube, MySpace and CyWorld as an Effective Marketing Tool | Understand how to implement a sustainable word of mouth program into your marketing mix |
| When does User Generated Media Go Viral and How it Could Fit your Brand | Consumer- Generated Content and the Traditional Media: Friend or foe? | Finding the right creative partners and effectively working with multiple players to push WOM |
| How to build long lasting relationships with customers and brand advocates | Understand and cooperate with your biggest critics | Discover tools and techniques for starting offline conversations that produce sales |
| How to link and promote within the blogosphere | Learn to build consumer relationships via online communities that are easy to handle | Learn how to create word of mouth with the WOM mix of microsites, blogs, podcasts, and more |
| Define and 'Refine' 'Buzzable' messages with your Opinion Leaders and Lead-Users | Paid brand message vs. consumer- co-produced messages – what rules? | Put the Money Where the Mouth of the Consumer is: How Marketers can Shape, Measure and Demonstrate the Impact of Word of Mouth Marketing |
| Techniques for increasing the momentum of WOM and referral marketing in the real world | Brand Communities - Word of Mouth Building Via the Personal Touch | What are the implications for future campaigns because of WOM? |
| Should bloggers enjoy freedom of the press? | Consumer Control | Get the latest measurement frameworks |
