09h00 - 09h40
Welcome to The New World of Marketing and Advertising

Alan Kimmel
ESCP-EAP University

Nils Andres
Brand Science Institute

09h45 - 10h20
Web 2.0 - Social Computing Dresses Up For Marketing Business- Learn From The Changing Marketing Paradigm

Mary Beth Kemp
Forrester, Principal Analyst

10h30 - 11h15
How to Generate Marketing Value and Brand Evangelists from Social Network Communities -MySpace vs. Facebook

Jay Stevens
MySpace Vice President Operations, EMEA

11h20 - 12h45
Social Media - How to Use Social Media to Keep the Buzz Going - Using Social Media and Creating Messages that Travel: Ideas, Items and Actions People Want to Share

Oliver Creiche
Sixapart, Vice President

Fred Cavazza
Influential Blogger and Innovation Freak

Xavier des Horts
Nokia, Press and Marketing Executive

Additional Presentations:
Miguel Ángel Acosta Tally
Ask Jeeves, Vice President for European Business Development

Steven Erich
Crispin Porter + Bogusky, VP Group Director

13h30 - 14h30
Bringing Social to Software - The Web 3.0 and its Consequences for the Marketing Mix in The Next a Few Years

Barney Pell
CTO Powerset

Stefan Lechere
Netvibes, Vice President European Business Development

14h45 - 15h30
Buzzing Brands: Creating and Energizing Advocates - How Companies and Brands can Profit from Widgets and Web Apps.

Tony Pham
Slide.com, Head of Creative Marketing

15h40 - 18h00
Mobile Marketing 2.0 And Mobile Word-of-Mouth - Getting Brands Connected And Creating a Presence

Katrin Verclas
MobileActive.org, Co-Founder

Justin Siegel
Monoco Space, CEO

Tommy Ahlers
CEO ZYB

Ignacio Mondine
DAEM INTERACTIVE Co-Founder

Cédric Giorgi
Goojet, Marketing Executive

Additional Presentations:
Eric Paulos
Intel Lab, Research Scientist

Christian Wolf
Qiro - Deutsche Telekom Laboratories, Co-Founder and CEO

Jian Ni
Nokia, Senior Business Development Manager

Greg Skibiski
Maó Networks, CEO and founder.

09h00 - 10h30
It's All About Video – How to Use Video and Real-Time as an Effective Marketing Tool for Branded Entertainment – Learnings, Best Practices and Scaleable Results

Nicolas Beauchesne
YouTube & Display Leader, Google France

Michael Seibel
Co-Founder and Chief Executive Officer, Justin.tv

Max Kornfit
Mogulus, CEO and Co-Founder

10h45 - 12h30
How to Integrate Word-of-Mouth Into your Advertising Plan – Benefit From Sustainable Word-of-Mouth Programs

Emmanuel Vivier
Culture-Buzz, CEO

Dave Balter
BzzAgent, President and Chief Executive Officer

Martin Oetting
t r n d

Sven Rusticus
CEO, Icemedia

Markus Roder
Digital Solutions, Head of Strategy

Additional Presentations:
Willem Sodderland
Buzzer Inc., CEO

Claus Moseholm
Co-Founder

13h30 - 15h00
Research 2.0 – How Online Word-of-Mouth Works and How The Impact Is Measured – Learn From Consumers Help Marketing Brands And Products

Peeter Verlegh
Professor Marketing, Erasmus University

Laurent Florès
CEO Crmmetrix

Fergus Hampton
Millward Brown Precis, Managing Director

Additional Presentations:
Yubo Chen
University of Arizona, Researcher

Suresh Sood
University of Technology Sydney, Researcher

Prof. Alex (Sandy) Pentland
MIT Media Lab, Director

15h30 - 17h30
Real Business Cases that Show How Web 2.0 Works for Your Brand

Dawn Bebé
CEO OSOyou.om

Alexander Macris/ Scott Foe
Themis Group & Nokia, Massive Gaming Gods

Pier Ludovico Bancale
CEO BootB

Additional Presentations:
Inus Hwang
Azoomma Marketing Lab, President

Sven Dörrenbächer
DaimlerChrysler AG, Marketing & Communication

Matt Rowley
Managing Partner Central

17h30 - 18h
How NOT To Earn Money From Social-Network Communities

Dr. Evil
Hatebook.org, Chief Villain